On a personal note, I just launched a new fancypants version of my business site Luminous. I suffered for this. I am a lunatic and I am my own worst client. If I were hired by me, I would quit long before I had a chance to fire myself, and then I would bitch about myself to friends.
The worst part was promotional copy. After writing three words of promotional copy, I begin to sob. What I wouldn’t give to just put something like this on Luminous:
HIRE ME. I KNOW WHAT I’M DOING. I AM NOT A JERK. I WILL LISTEN TO YOU AND PROBABLY TALK YOU OUT OF THREE BAD IDEAS. I WILL MAKE JOKES. WHEN THE BILL COMES, YOU WILL FEEL LIKE YOU GOT A GREAT DEAL.
Okay, to see what this feels like, to try it on as one might try on clothes one can’t possibly afford, I just made a page with giant letters. Dig the photo of the future lunatic.